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Airport Passenger Surveys
Scottish Airports Market Research, Prestwick International Airport
Responsible for a market research study on the Scottish air transport market on behalf of Prestwick International Airport and Scottish Enterprise. The study involved an analysis of existing scheduled and charter services from Scottish airports, preparation of traffic forecasts and a telephone survey amongst Scottish air travellers to evaluate marketing proposals for new services and facilities at Prestwick International Airport.
Customer Satisfaction and Demographics Survey - Belfast International Airport
This survey, which involved interviews with over 10,000 departure passengers, was designed to identify passenger demographics, surface origin/destination, and airport access mode. In addition, the survey also provided key airport marketing data such as new route analysis, ticket booking methods and travel agent used.
Passenger Survey Research, London Luton Airport
Responsible for a continuous programme of quarterly passenger surveys at London Luton Airport to monitor passenger demographics, origin/destination, surface access mode and the usage of airport facilities. The surveys also monitored tour operator, holiday type and travel agent used, and assessed quality of service standards for check in, baggage reclaim, car parking, flight information systems and airport retail/catering outlets.
Dundee Airport
A postal survey of local businesses together with face-to-face interviews was used to evaluate the potential for a new route between Dundee and London. The study, which was commissioned jointly by Tayside Regional Council and the Scottish airline, Business Air, also involved a number of focus groups with frequent business travellers and travel agents.
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